![]() Hodgeman is seen in this commercial as being very dorky looking, up tight, with an overall boring appearance. Long is the young, better looking, easy going character that is supposed to represent MAC products as being easier to use and much more user friendly. The two famous actors personify the computers they portray as well as resemble the two founding creators of both companies, a chubbier Bill Gates (for Microsoft) and a younger Steve Jobs (for Apple). The campaign features actors Justin Long, who represents the “MAC”, and John Hodgeman, who plays the role of the “PC”. ![]() The series of commercials and advertisements were entitled “Get a Mac”, which contained 66 commercials aired on TV all arguing one main point: that a MAC is better than a PC. PC campaign was constituted by Apple Inc. Case study done by Hannah Drobits, Sam Morris, and Elan Fingles.
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